Now that the dust has settled, it’s always valuable to reflect on your personal take-outs from a pivotal event like this: the rise of the viable heat pump, the demise of inefficient water technology, the challenge of the skills shortage and the sense of an industry working hard, to work together, to sort it all out.
For me, the best part of the show was sharing the relaunch of Lecico Bathrooms with Antony Thompson and the team. This was the result of an 18 month deep brand review programme, customer research and a positioning strategy, all designed to pinpoint and articulate the Lecico difference.
The success of Lecico over the years has been built on the strength of its people, authentic family values and an obsession with customer service. This all pointed to a powerful value proposition, moving the brand out of the red ocean and into a blue ocean by delivering more of what customers really want in today’s market – more than just great products – they want all round value.
We added the orange dot above the logo to mark the subtle, but important, evolution around this point of difference and shaped the Lecico offer around being about more value, more choice and more satisfaction: ‘a great deal more than just a great deal’.
Customers are being invited to ‘discover more’ with a series of presentations launched at the show. The stand didn’t look too shabby either – go team Lecico!
To find out more about the Lecico difference, talk to Lecico Bathrooms – and to me about all things brand.
Lecico Bathrooms brand review
Relaunching one of the world’s favourite bathroom brands with a bold brand update.