Project excellence
Having successfully repositioned the BMF’s brand strategy, CMDi was asked to deepen engagement with their growing base.
How to ensure your membership organisation moves from important to essential
As the financial realities of the COVID-19 crisis really begin to bite, membership organisations are facing perhaps the most challenging time in their history. Don’t just adapt and survive… plan to thrive.
How membership marketing can benefit from building personas
While a one-size-fits-all approach can be convenient, it rarely connects. The solution is simply to stop seeing your members as “members”, and start treating them as individual people. And a good way to do this is by building Personas.