5 ways to sharpen your membership marketing in 2017
CMDi’s latest end-user survey has revealed the truth about why people join a trade association in 2017. It’s not because they want to fit in. It’s because they expect to stand out.
Survivor or thriver?
CMDi have revealed a sharp divide between organisations struggling to retain members, and those seeing a reversal in membership decline and a return to growth. Here, we explore the reasons for some surviving and others thriving.
How a clearer purpose can create advantage and profit for organisations
The clearer your Purpose the greater the change you can affect. This holds true for organisations as much as it does for individuals. Whether you are a CEO leading transformation within your business, or a marketeer tasked to implement that change, your Purpose is your path.
Why building a stronger brand needs to be at the top of the boardroom agenda for built environment brands
Fact: strong brands win – those that differentiate and have a clear point of difference, cut through. In the crowded world of construction marketing, the power of a strong brand is what provides that vital edge.
Too many products, not enough differentiation
The built environment is crowded with choice, how can your product secure a sharper position in your customers' mind? Find your difference, prove it, own it, communicate it.
Regeneration: environments or brands? How to stay ahead in the built environment
We always expect something new from Ecobuild and the 2017 show did not disappoint. Refreshingly this year’s talking point was all about regeneration.
Humans beaten by goldfish
The digital revolution has brought an unexpected side-effect: people are losing the ability to concentrate. Our full 12 seconds of focused thought, typical only 15 years ago, has dropped significantly to just eight seconds.