Sharper thinking for the edge you need
How a clearer purpose can create advantage and profit for organisations
The clearer your Purpose the greater the change you can affect. This holds true for organisations as much as it does for individuals. Whether you are a CEO leading transformation within your business, or a marketeer tasked to implement that change, your Purpose is your path.
It’s official. Creative Marketing Direct is now CMDi
For the past year, we've been quietly sharpening our own brand and now CMD has relaunched as CMDi - with the “i” denoting our unique incisive methodology.
Incisive Begins With Brevity
Blaise Pascal once wrote, “I apologise for writing such a long letter, but I didn’t have time to write a short one.” Short is good. Shorter and more succinct is better.
Federation of Master Builders builds a better brand with CMDi
After an intensive two year programme involving a complete brand review and overhaul, the FMB relaunched its new brand at the House of Lords this July, timed to coincide with its 75th birthday.
CMDi surveys built environment marketers on brands
You might understand brands, but do your colleagues? When CMDi surveyed 200 built environment marketing professionals recently, the findings were worrying...
CMDi’s 10 rules of incisive website design
There are now around one billion web sites, and rising, carrying countless marketing messages. How do you ensure that your site cuts through and motivates action?
CMDi launches guide to incisive creative copywriting
At CMDi we help clients think, communicate and act incisively. Because today, only incisive communications work. Words are often the first aspect of your brand that customers see; they need to motivate action.
Why Asking “Why” Sharpens Briefings
Defining the right questions to ask before answering a brief enables CMDi to get communication right first time, which is why CMDi has developed a briefing methodology based on asking powerful questions.