Sharper thinking for the edge you need
Transform your brand. Transform your business.
Non-traditional competitors, with new business models powered by disruptive technologies, are still a threat and this combined with C-19 enforced changes are making reinvention and re-energising a vital priority.
Transform to win the future
With lockdowns lifting around the world, leaders are having to focus existing resources to compete in the pre-vaccine environment and reposition to win in the post-pandemic world.
How to ensure your membership organisation moves from important to essential
As the financial realities of the COVID-19 crisis really begin to bite, membership organisations are facing perhaps the most challenging time in their history. Don’t just adapt and survive… plan to thrive.
How to take your brand to TV for the first time
If you’re considering a homeowner or installer brand strategy that uses TV as an above-the-line pull campaign, CMDi have some great tips to get you started.
Brand vs activation?
Ask any CEO about the importance of long-term thinking, and they’ll agree it’s crucial. Ask any CMO about the importance of brand and marketing spend and they’ll say the same. So why do many organisations fall into the trap of short-term marketing?
The value of incisiveness
Rooting out complexity, especially when it comes to brand focus, is only possible by taking a strategic and structured approach. Businesses that follow this path will reap the rewards of improved productivity, customer focus and achieve a competitive advantage.
FENSA launches new installer marketing package with CMDi
FENSA, working in partnership with CMDi, has launched a new Installer Marketing programme, designed to help FENSA Approved Installers realise the full potential of the UK’s largest and most prominent glazing competency scheme with a suite of expertly tailored and affordable marketing strategies.
How to fast track to a fitter digital future
The building materials supply business is anything but usual right now. It’s more important than ever for builders’ merchants to fast-track to a fitter future with a digital marketing strategy.