Sharper thinking for the edge you need
Why building a stronger brand needs to be at the top of the boardroom agenda for built environment brands
Fact: strong brands win – those that differentiate and have a clear point of difference, cut through. In the crowded world of construction marketing, the power of a strong brand is what provides that vital edge.
Too many products, not enough differentiation
The built environment is crowded with choice, how can your product secure a sharper position in your customers' mind? Find your difference, prove it, own it, communicate it.
Humans beaten by goldfish
The digital revolution has brought an unexpected side-effect: people are losing the ability to concentrate. Our full 12 seconds of focused thought, typical only 15 years ago, has dropped significantly to just eight seconds.
Regeneration: environments or brands? How to stay ahead in the built environment
We always expect something new from Ecobuild and the 2017 show did not disappoint. Refreshingly this year’s talking point was all about regeneration.