GS1 standards have been powering progress for more than 40 years, transforming and simplifying increasingly complex supply chains, increasing business efficiencies and even saving lives. All by simply helping to manage data more effectively.
As part of its drive to increase member focus, GS1 UK undertook the first holistic review of its membership value proposition in 40 years. CMDi was commissioned to undertake research to support input into an updated membership value proposition and recommendations for measuring customer satisfaction.
The research needed to gain a deeper understanding of members’ needs and the benefits they would value from membership, as well as their frustrations and challenges.
The research was used to inform the development of a proposition consisting of appropriate products and services, suitable for the membership base and to future-proof the organisation against impending market changes. Rich insights were required. A key output was CMDi’s value map, which ensures that the membership offer is a great fit with member needs.
Services:
Membership research
Value map
Value proposition review and development
Recommendations for a new Customer Satisfaction scoring system
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The biggest challenge we face is remaining relevant, this work will keep us focused on member needs and how to track the value we deliver.CMO and Membership Director, GS1 UK |