Who’s behind the BMF’s sector awareness campaign? We are! As built environment brand specialists we have been working closely with the BMF board and a merchant / manufacturer working group to shape and define the Building Materials sector for the first time.
It’s been quite a journey: researching the barriers we need to overcome to attract top talent and new entrants into the sector. Defining what makes our sector unique and articulating those powerful USPs that have never been promoted in a coordinated way before. Developing the brand, creative and communications strategy that will make our ‘invisible’ sector visible and create clear pathways into it. And understanding the needs of the BMF’s wide range of members, from merchants to manufacturers and service providers, creating a programme that strengthens the sector for all.
Yesterday saw the launch of the programme to members at a historic event, hosted by JCB at their world class customer experience centre.
Read more about the Building Material Careers campaign…
Time to get with the Programme
The Making a Material Difference campaign will shine a spotlight on our hidden gem of a sector; an excellent area in which to build a career.
Shout out for building materials
The BMF’s Sector Awareness Campaign – which will use Building Materials Careers as its strapline – is about positioning the industry as a vibrant, diverse, forward-thinking sector, one where a huge variety of people can find a career.