Homeowner Marketer
Build a compelling consumer campaign that hits home
Reach the heart of your target audience
For some brands, B2C marketing isn’t relevant. For every other brand, driving consumer demand for their product or service can make the difference between losing relevance to their direct target audience, or leading their market.
Many built environment brands and membership bodies shy away from reaching out to homeowners. Either because they believe it’s hard to do cost-effectively or because they don’t have the skills, or the right agency, to seize the opportunities.
This strategic and creative programme combines our unique mix of B2B and B2C built environment skills to create communications that hit home. It uncovers what drives homeowner decision-making to develop the most compelling value proposition.
CMDi’s knowledge of homeowner media, including TV and SEO, means we can seamlessly manage the development of supporting creative and its cost-effective deployment.
Research and review of market and homeowner needs
Creation of specific homeowner propositions
Facilitated workshop to define and integrate B2B and B2C value propositions
Creative adcepts, including homeowner lift message
Communications strategy, including channel and media strategy
Full campaign collateral, TV / radio advertising, media planning / buying and deployment as required
Tracking and reporting
HOMEOWNER MARKETER
 |
CMDi have transformed the FMB into a modern and relevant brand. Concise cut-through creative has connected with our target audiences. The team have provided support, direction and guidance throughout the whole process and have become an invaluable partner to our business.Maire Nawaz, Sales and Marketing Director, Federation of Master Builders |
Homeowner Marketer Case Studies
Want to know more?
Find out how CMDi can sharpen your communications.
Interested in one of our integrated programmes? Just ask here.
Alternatively, you can give us a call:
